CLIENT : KEW GARDENS
Kew Gardens has an excellent appetite for ideas, so we particularly enjoyed working on both the planning of their IncrEdibles festival and part of its delivery! In summer 2012 Outside Studios led the production of a creative brief which elicited a record number of varied and exciting responses. Early in 2013 Kew approached us again to tender for the delivery of an idea for the festival that had been taken forward in-house.
We were delighted to win the commission to create 20 interactive ‘discovery boxes’ and design a method to identify and interpret over 60 edible plants in the iconic Palm House. Our ingenious solution was to base the exhibits on reclaimed oak barrels, brightly painted and signwritten to shine through the greenery. We developed 20 exhibits including audio, aroma, feely boxes, peep holes and microscopes that shrugged off 95% relative humidity and a daily hosing-down by the Palm House team over the six month life of the exhibit. Plant markers based on painted rockery stones were a hit with visitors of all ages, a spotting and counting challenge for the youngest and unmissable for older visitors seeking out Kew’s incredible edibles.